Value Messaging Sprint
14 Days
A value messaging framework that aligns your sales and marketing teams.
Includes:
- 2-hour collaborative workshop
- Value framework document
- SME review calls
- Team training plan
Prove the value.
Win bigger deals.
The value enablement program that takes B2B companies upmarket.
Book a Free Strategy Session
The Problem
What's your unclear value story costing you?
When you can't show prospects the ROI, you're leaving money on the table.
Deals stall in executive review because there's no clear business case for your product.
You're forced to give discounts because your sellers can't defend the price.
Customers churn because they can't prove your product was worth the investment.
Value Program ROI Calculator
See what discounts are costing you—and what a 1-point improvement would return.
$ M
%
Lost Discount Revenue: $0
1pt Improvement Return: $0
The Solution
How my value program gets results
I build a value model for your product, and equip your go-to-market teams with tools and resources to:
Generate leads and pipeline by driving urgency around the cost of inaction.
Win executive approval using CFO-ready business cases, ROI calculators, and talk tracks.
Drive renewals and expansion by capturing value and anchoring your QBRs and exec reviews on it.
Outcomes
Higher Win Rates Higher ACV 
Shorter Sales Cycles Services
Choose a package to get started
Business Case Suite
4-6 Weeks
A business case playbook that equips sales to win executive approval.
Includes:
- 2-hour collaborative workshop
- Value framework document
- Business case deck
- Customizable ROI calculator
- Objection handling map
- 2x training sessions
Full Value Program
3+ Months
Made-to-measure value program built to unlock lasting company growth.
Includes:
- Value model creation
- Proprietary ROI data
- Cross-functional alignment
- Product strategy workshops
- QBR strategy workshops
- Business case + QBR decks
- ROI calculators
- Training sessions
About Me
An approach built from experience
I've spent 12+ years in product marketing and value consulting, delivering value programs that have led start-ups and scale-ups through upmarket growth and IPO.
Doer, not a theorist: I learned by presenting to CFOs myself, helping close $1.5M in my first quarter.
Top-performing GTM leader: I've won awards and Presidents Club invites for direct impact on revenue.
Recognized in the field: I've featured as a thought leader at conferences and in industry publications.
Case Study
How Value Enablement Drove Up Average Deal Size by 14% at a Series D Company
A scale-up at $16M ARR began targeting the enterprise market. Read how my value program helped generate enterprise pipeline, increase deal sizes, and close more than $7M.
14%
Increase in Average Deal Size
$1.5M
ARR Closed in 3 Months
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